Wednesday, June 15, 2011

A double tall Pee-quod? Er, no thanks - what Starbucks was very nearly called

It was a lucky escape, unlike the doomed ship in Moby-Dick. Yes, Starbucks, the massive coffee house, was almost called after the whaleship Pequod in the novel, also known as The Whale, by American author Herman Melville, according to a report in the Daily Mail.

When Gordon Bowke, who co-founded the company in 1971, suggested the name, his creative partner Terry Heckler said: "No one's going to drink a cup of Pee-quod!" Indeed.

The company was then named after Captain Ahab's first mate, Starbuck, and the rest is history.

Wonder what happened to the apostrophe.



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